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Google adding synonyms and intent in the search for the perfect match
// For some time now, #Google has not been taking your searches… literally. Your keywords will of course be used but Google will also add in the mix the correct spelling of the words you used (if you made an error) as well as synonyms or related words (think "cat" when you search for "pet") [Continue reading]
FAQ: How Google factors page speed into its search rankings
It’s a well-known fact that site speed is a critical ranking factor for organic search. The big question has been how exactly Google does this. This is probably one of the most-asked questions I receive, and the answers aren’t easy to find. Full article: FAQs: The 12 most-asked questions about how Google factors page speed [Continue reading]