Reshared post from +Pete Cashmore
Google announced this week that Google+ shares would start showing up in Google search results. Is this a game changer?
Obviously this could give Google+ the edge over Facebook — websites would be incentivized to integrate +1 buttons more than Like buttons if they provided a boost in search results.
What's not to clear to me is the exact effect a +1 or a Google+ share has on search results — I thought it would just provide the same results and append a friend's avatar if they had shared that link … but some testing suggests that Google is actually rearranging search pages based on what your friends share.
Does anyone have insights into how Google+ is changing search results? What have you seen? And is this a BIG DEAL or not?
Embedded Link
Google+ Posts Now Appear in Google Search Results
Google has begun the process of integrating Google+ into search results with the addition of public Google+ posts to Social Search.
Google+: View post on Google+
