Content worth sharing

What marketers can learn from cartoons

Here's an excellent (and huge!) article by +Tom Fishburne on creating content in the age of #social media

As a cartoonist and marketer, I learned that there is a lot to learn from the simple cartoon. Cartoons are “content worth sharing”. Today I want to talk about 5 lessons marketers can learn from cartoons, and I’m going to use cartoons to do it. These lessons are relevant no matter how you communicate with your audience. I’ll use case studies along the way too.

Tom explains why marketing content needs to be relevant ("worth sharing"), targeted, relevant to the audience, and much much more. Well worth the click (pun intended :)), read on at

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