+George Aspland at +Search Engine Land has posted a comprehensive guide on improving your search engine ranking through careful curation of your content and code. His 12 steps:
1. Choose The Keywords To Focus On
2. Prioritize Your Keywords
3. Check That Important Content On The Page Is Getting Indexed
4. Ensure The Indexed Text Is Unique
5. Try To Improve The Search Listings For The Keywords
6. Update Or Add A Headline
7. Optimize Existing Text
8. Look For Text In Images
9. Possibly Add New Content On The Page
10. Develop Alt Tags for the Image Links
11. Update The HTML Page Title & Meta Description Tag
12. Increase Internal / External Links & Social Engagement
Full article here http://selnd.com/zXRr4k
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