Excellent reminder that in the end any type of improvement in a company or a it's products need to answer a critical question: is this better for the customers?

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Efficiency: The second essential of a customer centric business | UX Magazine
Efficiency: The second essential of a customer centric business. By Different & Erietta Sapounakis / August 4th 2011. It's Melbourne, Victoria 1998. The state government continues its drive to…

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