The +1 button and the Google+ project are both about making it easier to connect with the people you trust online. For the +1 button, that means bringing advice from trusted friends and contacts right into Google search, letting the users who love your web content recommend it at the moment of decision.
But when you’re managing a website, it’s usually not real until you can measure it. So we’re happy to say we’ve got one more announcement to make — today we’re releasing reports that show you the value +1 buttons bring to your site.