// They do not come to see ads or others links to other pages to your site, or navigation links or social media buttons.

So it is a bit counter-productive if the first 800 (probably more) pixels of your page do not have a single line of text from your content. The example below is from NBCNews.com: in a 1440×900 resolution you always will need to scroll in order to start reading the article. Above the fold you just get the headline (which you already knew when you clicked the link to go to the article) and half of a photo.

Who designs (and who approves) these kind of layouts?