Underconsideration/Brand New declared the evolutionary change of Starbucks as the best identity in 2011. I tend to agree although I could have also gone for Voices of Youth.
http://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2011_part_ii_the_best.php
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Excellent comment by #xkcd :) Google+: View post on Google+
// For some time now, #Google has not been taking your searches... literally. Your keywords will of course be used but Google will also add in the mix the correct spelling of the words you used (if you made an error) as well as synonyms or related words (think "cat"…
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Here is also the worst http://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2011_part_i_the_worst.php
Swiss should probably be #1, for ruining a great, iconic logo...