Starbucks, best identity of 2011

Underconsideration/Brand New declared the evolutionary change of Starbucks as the best identity in 2011. I tend to agree although I could have also gone for Voices of Youth.

http://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2011_part_ii_the_best.php