Not sure what to think on the TechCrunch re-design yet, but it certainly loads faster (I had stopped visiting the last few months due to it’s slowness)
The new logo is our most controversial change. I love it, though that’s no accident: we went through many, many options with Code & Theory before finding one we liked. It’s bold, simple, and versatile. It works in any context — from a tiny monochrome icon to a mosaic on a poster. It fits the TechCrunch brand perfectly. And no, we didn’t build it in Minecraft. We used AOL Paint, which comes free on the AOL CD and has this sweet UltraLogoMatic2000 feature.
The overall look & feel reflects the bold, sometimes irreverent nature of TechCrunch. It doesn’t hold tea parties in the backyard or hang out with the black turtleneck crowd at the hippest art galleries. It’s a design that breaks more news than its competitors, that loves the code junkies working 22-hour days to build world-changing products. It’s the first and only design Heather, Mike and I looked at and said yeah, that’s it. It screams TechCrunch.
More: Redesigning TechCrunch: We Picked This Logo Just to Piss You Off | TechCrunch.
Tags: identity, logo, redesign, web design
